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how amp; Sell can advertise its products on local radio or television (TV). The advertisement budget is limited to $10,000 a month.

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how & Sell can advertise its products on local radio or television (TV). The advertisement budget is limited to $10,000 a month. Each minute of radio advertisement costs $15 and each minute of TV commercials costs $300. Show & Sell likes to use radio advertisement at least twice as much as TV. In the meantime, it is not practical to use more than 400 minutes of radio advertisement a month. Past experience shows that TV advertisement is estimated to be 25 times more effective than that of radio.