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Despite aggressive campaigns to attract customers with lower mobile phone prices, T-Mobile has been losing large numbers of its most lucrative…

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 Despite aggressive campaigns to attract customers with lower mobile phone prices, T-Mobile has been
losing large numbers of its most lucrative two-year contract subscribers. Management wants to know
why so many customers are leaving T-Mobile and what can be done to entice them back. Are customers
deserting because of poor customer service, uneven network coverage, wireless service charges, or com-
petition from carriers with Apple iPhone service? How can the company use information systems to
help find the answer? What management decisions could be made using information from these
systems?